What is VELO?
VELO is the #1 Nicotine Pouch in Scandinavia*. It's a nifty idea invented in Scandinavia. The pouch contains nicotine and high-quality ingredients. You tuck it under your lip, and while it's on your gum, nicotine is released and absorbed. So anytime, anywhere, any adventure, VELO can be with you. Lysande!*
*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending February 2022 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark
There are more reasons to choose velo
99% less toxicants than a cigarette*
100% VELO enjoyment.
Nicotine the modern way
The future is pouch-shaped.
VELO anytime, anywhere.
This is 2023, you can go wherever life takes you.
NO TOBACCO,** NO SMOKE,** NO SMELL, NO VAPOUR
Go hands free
No hands needed. Because life keeps them full anyway.
No devices needed
Forget the accessories - you don't need any to use VELO.
Simple to use
VELO is simple. Why complicate things.
VELO stains your teeth less than cigarettes.***
Leave smoke breath where it belongs
In the past.****
No lighter required
Move on to hassle free VELO nicotine pouches.
Discreet under the lip
Instant and long lasting enjoyment
Enjoy VELO for up to 30 minutes.
High quality ingredients
VELO is made with top-notch everything.
Feel the tingle
That tingle is telling you the nicotine's working.
Recycle? Yes you can
Made from recyclable plastic, so just empty can and recycle.*****.
*This product is not risk-free and contains nicotine, an addictive substance. 99% less toxicants than a cigarette comparison is based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a Velo pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. To find out more visit: VELO.COM/MOVEON
**This product is not risk-free and contains nicotine, an addictive substance. For adult nicotine consumers only.
***Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.
****Compared to a conventional cigarette when smoked. This product is not risk-free and contains nicotine, an addictive substance.
*****Please check for the 'Empty can and Recycle' sign on the side of the can before recycling.
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how do you velo?
This part is easy. you just:
POP. TUCK. FEEL.But let's break that down, shall we?
To open your VELO simply twist off the lid along the guidelines on the can.
Take out a single pouch and tuck it between your upper lip and your gum.
You'll feel a momentary tingling sensation which is how you know the nicotine is released and working for you. You'll get used to this sensation and it will fade over time.
Once you've got it tucked under your lip, you can enjoy VELO for up to 30 minutes, while you just get on with doing your thing.
What's different about VELO mini?
Small under your lip
The pouch is shorter to be even more discreet and comfortable under your lip. VELO MINI is small, but still big on taste.
Wherever you want to put it sized
The can is smaller too and can fit nicely wherever you need it, so you can bring VELO wherever life takes you.
A place to start
If you are new to nicotine pouches, MINI can be a good place to start. Because the pouch is smaller, it fits more comfortably under your lip and it comes in 1 & 2 dots which is mild and medium strengths.
No Bin? No problem.
Within each VELO container is a handy waste compartment where you can place your pouches until you find a bin.
No ash, no smoke*, no kidding
*This product is not risk-free and contains nicotine, an addictive substance.
What goes into velo?
It contains water, plant-based materials, flavourings, sweeteners and nicotine. All prepacked in small pouches.
Why choose Velo over another brand?
Fun Fact: Nicotine pouches were originally invented in Sweden.
Yes, the Scandinavians certainly know a thing or two about the category. So, the fact that VELO is the #1 Nicotine Pouch in Scandinavia*, speaks volumes - those in the know are clearly over the moon with the brand…
*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending October 2020 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark.
Which Velo should customers go for?
Well firstly, it's important to choose the right strength. VELO comes in a variety of strengths from mild to x-strong.
Those new to pouches should go for a mellow strength. We have an easy to understand dot system, from one to four, so customers know exactly what's right for them.
If you're new to VELO look for one dot , which has a mild nicotine strength and a subtle tingling sensation.
If you're a moderate user looking for something a little stronger, look for two dots.
For regular user and looking for something stronger look for three dots.
If you're a mature user and prefer an intense strength look for four dots.
Polar Mint Mini
Our iconic flavour, a full-bodied twist of spearmint with the subtle cooling freshness of menthol. The same big VELO taste, now in a mini pouch.Shop now
Delighting mix of tropical flavours. Mandarin, passionfruit and mango.Shop now
A burst of strawberry with tones of acidity.Shop now
The all-new Royal Violet has a beautiful flavour of fresh red grapes with a hint of acidity. Fit for royalty and all in a compact mini format.Shop now
Enjoy the full-bodied twist of spearmint and the subtle cooling freshness of menthol.Shop now
This pouch delivers the taste of red fruits like cranberry, cherry and berries that excite your taste buds.Shop now