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What is VELO?

VELO is the #1 Nicotine Pouch in Scandinavia*. It’s a nifty idea invented in Scandinavia. The pouch contains nicotine and high-quality ingredients. You tuck it under your lip, and while it’s on your gum, nicotine is released and absorbed. So anytime, anywhere, any adventure, VELO can be with you. Lysande!*

*Genius!

*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending October 2020 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark

who's ideawas Velo?

Well, VELO is a Scandinavian invention. You see, Scandinavians view life a little differently. Where others see obstacles, Scandinavians see an opportunity for adventure. And that’s where VELO comes in. It’s a smart, simple way of consuming nicotine anytime, anywhere. So, if you’ve got VELO, you can keep your adventure going.

who's ideawas Velo?

Well, VELO is a Scandinavian invention. You see, Scandinavians view life a little differently. Where others see obstacles, Scandinavians see an opportunity for adventure. And that’s where VELO comes in. It’s a smart, simple way of consuming nicotine anytime, anywhere. So, if you’ve got VELO, you can keep your adventure going.

how do you velo?

This part is easy. you just:

Twist it. tuck it. feel it. But let's break that down, shall we?

Twist It

To open your VELO simply twist off the lid along the guidelines on the can.

Tuck It

Take out a single pouch and tuck it between your upper lip and your gum.

Feel It

You’ll feel a momentary tingling sensation which is how you know the nicotine is released and working for you. You’ll get used to this sensation and it will fade over time.

Once you’ve got it tucked under your lip, you can enjoy VELO for up to 30 minutes, while you just get on with doing your thing.

NO BIN?NO PROBLEM

Within each VELO container is a handy trash compartment where you can place your pouch until you find a bin.

VELO can go wherever life takes you.

SAY A BIG HALLÅ
TO VELO MINI

  • THE VELO YOUR CUSTOMERS LOVE, SIMPLY SMALLER.

    VELO MINI has all the features of our regular nicotine pouches:

  • NO SMOKE, NO SMELL, NO TOBACCO & HANDS FREE.

    But now in a more compact size.

  • DON’T SHOW IT – JUST TASTE IT.

    Our MINI pouch is SO DISCREET, the only thing you’ll notice is the flavour.

  • SMALL UNDER THE LIP. BIG ON TASTE.

  • The NEW MINI pouches fit nice and snugly under your lip, making it an EVEN MORE comfortable experience.

  • POCKET-SIZED, PURSE-SIZED... WHEREVER THEY WANT IT-SIZED.

  • We go MINI, your customers go EVERYWHERE. A new pack that’s so small, MINI goes wherever life takes them.

  • ICONIC POLAR MINT AND NEW ROYAL VIOLET

  • Whilst it may be our smallest pouch yet, it’s still big on VELO flavour your customers love. They can enjoy the same Polar Mint taste they know or try our NEW GRAPE FLAVOUR, Royal Violet.

What goes into velo?

It contains water, plant-based materials, flavourings, sweeteners and nicotine. All prepacked in small pouches.

WHY CHOOSE VELOOVER ANOTHER BRAND?

Fun Fact: Nicotine pouches were originally invented in Sweden.

Yes, the Scandinavians certainly know a thing or two about the category. So, the fact that VELO is the #1 Nicotine Pouch in Scandinavia*, speaks volumes – those in the know are clearly over the moon with the brand…

*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending October 2020 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark.

WHICH VELO SHOULDCUSTOMERS GO FOR?

Well firstly, it’s important to choose the right strength. VELO comes in a variety of strengths from mild to x-strong.

Those new to pouches should go for a mellow strength. We have an easy to understand dot system, from one to four, so customers know exactly what’s right for them.

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