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Velo wierdly wonderful hot air balloon

What is VELO?

VELO is the #1 Nicotine Pouch in Scandinavia*. It's a nifty idea invented in Scandinavia. The pouch contains nicotine and high-quality ingredients. You tuck it under your lip, and while it's on your gum, nicotine is released and absorbed. So anytime, anywhere, any adventure, VELO can be with you. Lysande!*

*Genius!

*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending February 2022 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark

There are more reasons to choose velo

99% less toxicants

99% less toxicants than a cigarette*

100% VELO enjoyment.

modern nicotine

Nicotine the modern way

The future is pouch-shaped.

use anytime anywhere

VELO anytime, anywhere.

This is 2023, you can go wherever life takes you.

no smoke nicotine alternative

NO TOBACCO,** NO SMOKE,** NO SMELL, NO VAPOUR

No kidding.

hands free

Go hands free

No hands needed. Because life keeps them full anyway.

no device

No devices needed

Forget the accessories - you don't need any to use VELO.

simple to use nicotine alternative

Simple to use

VELO is simple. Why complicate things.

keep smiling

Keep smiling

VELO stains your teeth less than cigarettes.***​

no smoke breath

Leave smoke breath where it belongs

In the past.****​

no lighter

No lighter required

Move on to hassle free VELO nicotine pouches.

discreet under the lip

Discreet under the lip

Comfortable experience.

long lasting nicotine effect

Instant and long lasting enjoyment

Enjoy VELO for up to 30 minutes.

high quality ingredients

High quality ingredients

VELO is made with top-notch everything.

tingling sensation

Feel the tingle

That tingle is telling you the nicotine's working.

empty can and recycle

Recycle? Yes you can

Made from recyclable plastic, so just empty can and recycle.*****.

*This product is not risk-free and contains nicotine, an addictive substance. 99% less toxicants than a cigarette comparison is based on an assessment of smoke from a scientific standard reference cigarette (approximately 9mg tar) and components released during use of a Velo pouch, in terms of the average of the 9 harmful components the World Health Organisation recommends to reduce in cigarette smoke. To find out more visit: VELO.COM/MOVEON

**This product is not risk-free and contains nicotine, an addictive substance. For adult nicotine consumers only.

***Based on laboratory testing. Individual results may vary. This product does not reduce existing teeth stains. Other factors may contribute to teeth staining.

****Compared to a conventional cigarette when smoked. This product is not risk-free and contains nicotine, an addictive substance.

*****Please check for the 'Empty can and Recycle' sign on the side of the can before recycling.

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Pop Tuck Feel

how do you velo?

This part is easy. you just:

POP. TUCK. FEEL.But let's break that down, shall we?

POP

To open your VELO simply twist off the lid along the guidelines on the can.

Tuck

Take out a single pouch and tuck it between your upper lip and your gum.

Feel

You'll feel a momentary tingling sensation which is how you know the nicotine is released and working for you. You'll get used to this sensation and it will fade over time.

Once you've got it tucked under your lip, you can enjoy VELO for up to 30 minutes, while you just get on with doing your thing.

What's different about VELO mini?

Small under your lip
Wherever you want to put it sized
A place to start

Small under your lip

The pouch is shorter to be even more discreet and comfortable under your lip. VELO MINI is small, but still big on taste.

Wherever you want to put it sized

The can is smaller too and can fit nicely wherever you need it, so you can bring VELO wherever life takes you.

A place to start

If you are new to nicotine pouches, MINI can be a good place to start. Because the pouch is smaller, it fits more comfortably under your lip and it comes in 1 & 2 dots which is mild and medium strengths.

Velo wierdly wonderful pouch

No Bin?
No problem.

Within each VELO container is a handy waste compartment where you can place your pouches until you find a bin.

Velo wierdly wonderful pouch

No ash, no smoke*,
no kidding

*This product is not risk-free and contains nicotine, an addictive substance.

What goes into velo?

It contains water, plant-based materials, flavourings, sweeteners and nicotine. All prepacked in small pouches.

Nicotine pouch
Velo wierdly wonderful pouch

Why choose Velo over another brand?

Fun Fact: Nicotine pouches were originally invented in Sweden.

Yes, the Scandinavians certainly know a thing or two about the category. So, the fact that VELO is the #1 Nicotine Pouch in Scandinavia*, speaks volumes - those in the know are clearly over the moon with the brand…

*Based on Nielsen RMS data on Volume Share and Share of Modern White Segment for the 12-month period ending October 2020 for Sweden & Denmark total retail market. Excludes Norway where nicotine pouches without tobacco cannot be sold. VELO is sold under the brand name LYFT in Sweden and Denmark.

Which Velo should customers go for?

Well firstly, it's important to choose the right strength. VELO comes in a variety of strengths from mild to x-strong.

Those new to pouches should go for a mellow strength. We have an easy to understand dot system, from one to four, so customers know exactly what's right for them.

Mild

Medium

Strong

X-Strong

If you're new to VELO look for one dot , which has a mild nicotine strength and a subtle tingling sensation.

mild strength

If you're a moderate user looking for something a little stronger, look for two dots.

medium strength

For regular user and looking for something stronger look for three dots.

strong strength

If you're a mature user and prefer an intense strength look for four dots.

x-strong strength

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