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As Vype, we have one purpose: inspiring consumers with high quality products. This has led us to not only gain your recognition, but most importantly your trust and loyalty. We are now evolving into Vuse, a brand that will remain committed to catering to your ever-evolving vaping needs.
With Vuse, not only will we be introducing an updated look and feel, Vuse will bring with it new device upgrades, and many more options for you to choose from… so stay tuned in.
To make your transition seamless, we’re making sure ePod & ePen 3 under Vype and Vuse will be 100% compatible with each other, meaning a Vype cartridge will work in a Vuse device and a Vuse cartridge will work in a Vype device.
Vuse will also deliver the same great taste & quality that you’ve always enjoyed on Vype.
Vuse will launch with an all-new look and feel with modern, colourful packaging. Each of our flavours will be expressed through multi-dimensional shapes that visualise the flavours in unexpected ways. So, you’ll be able to spot your favourite flavours online and in store more easily.
Flavour names will stay the same. To know what your Vype flavour will look like in the new Vuse packaging, take a sneek peek at our unique flavour shapes to look out for on packs.
In 2021 Vype will be changing to Vuse. This is more than a name change - Vuse is a promise of more innovations and ideas to come, including:
We are making choices with a view to delivering more sustainable vaping products to you. Stay tuned and follow our progress.
Any queries or questions regarding the Vype to Vuse brand change, check out our dedicated FAQ section or speak to our Customer Care team directly 0808 169 5000.
If you’re currently vaping Vype eLiquids or using Vype eTank Pro 2, click here to find out more about what the change to Vuse will mean for you.
What is happening?
Vype is becoming Vuse.
We’re bringing everything together under one global brand that will bring a whole new brand experience
Why is this happening?
In 2013, we launched Vype with one purpose –to inspire you through high-quality vaping devices, flavours and sensations. Now, to continue serving our consumers as one global brand, Vype is becoming Vuse. Vuse will offer the same trusted quality, flavours & taste satisfaction as on Vype and bring new benefits too. As our consumers evolve, there is a need to align with their new vaping needs & expectations for a leading vaping brand. Vuse will offer world-class innovation to ensure we are competitive, an optimised portfolio to align with the evolving consumer journeys of vapers, award-winning packaging design for stand-out on shelf & take a big step towards becoming more sustainable.
When is this happening?
Vype will become Vuse in the coming months. You will start seeing the new Vuse look, taking over where you used to see Vype. Your local BAT representative will guide you through the transition and hand over certain POS touchpoints in the coming weeks.
Where is this happening?
Vype will become Vuse all over the world. We’re bringing everything together under one global brand to serve all our consumers better.
Where will Vuse products be available?
Vuse will be available everywhere Vype is currently sold. This will include Vapermarket, C&C’s, Distributors, BAT Van Sales etc.
How will I find Vuse products?
As part of the brand name change, we are also updating the design of the packaging. Our BAT representatives will guide you through the transition and show you how you can help consumers to navigate. The colour coordination and intuitive navigation elements will help ease the transition. Flavour names will remain the same as on Vype to limit the disruption & ensure a smooth migration.
Will there be any product specification changes?
Yes, there will be changes to the EAN Barcodes, pack dimensions & master case make up. Again our BAT representative will help guide you through the transition.
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