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As Vype, we have one purpose: inspiring consumers with high quality products. This has led us to not only gain your recognition, but most importantly your trust and loyalty. We are now evolving into Vuse, a brand that will remain committed to catering to your ever-evolving vaping needs.

With Vuse, not only will be launching with an updated brand look and feel, Vuse eLiquids range will be upgraded to provide you a greater vaping experience.



Taking learnings from what consumers told us in consumer research, we have selected the best flavours across our global vaping brands for the new Vuse range. They have been recrafted by sensory experts and tested by vapers, ensuring that you experience great taste satisfaction.



Alongside this eLiquid flavours upgrade, Vuse will launch with an all-new look and feel with modern, colourful packaging. Each of our flavours will be expressed through multi-dimensional shapes that visualise the flavours in unexpected ways.



Taking it a step further, we will be introducing the new Vuse eTank Mini, our latest device suited for the Vuse eLiquid range. Vype eTank Pro 2 will be discontinued. 



In 2021 Vype will be changing its name to Vuse, so stay tuned by subscribing to our newsletter for updates.

Any queries or questions regarding the Vype to Vuse brand change check out our dedicated FAQ section or speak to our Customer Care team directly 0808 169 5000.

 If you want to see what changes will be coming for Vype ePod or ePen 3, click here to find out more about what the change to Vuse will mean.


What is happening?

Vype is becoming Vuse.
We’re bringing everything together under one global brand that will bring a whole new brand experience

Why is this happening?

In 2013, we launched Vype with one purpose –to inspire you through high-quality vaping devices, flavours and sensations. Now, to continue serving our consumers as one global brand, Vype is becoming Vuse. Vuse will offer the same trusted quality, flavours & taste satisfaction as on Vype and bring new benefits too. As our consumers evolve, there is a need to align with their new vaping needs & expectations for a leading vaping brand. Vuse will offer world-class innovation to ensure we are competitive, an optimised portfolio to align with the evolving consumer journeys of vapers, award-winning packaging design for stand-out on shelf & take a big step towards becoming more sustainable.

When is this happening?

Vype will become Vuse in the coming months. You will start seeing the new Vuse look, taking over where you used to see Vype. Your local BAT representative will guide you through the transition and hand over certain POS touchpoints in the coming weeks.

Where is this happening?

Vype will become Vuse all over the world. We’re bringing everything together under one global brand to serve all our consumers better.

Where will Vuse products be available?

Vuse will be available everywhere Vype is currently sold. This will include Vapermarket, C&C’s, Distributors, BAT Van Sales etc.

How will I find Vuse products?

As part of the brand name change, we are also updating the design of the packaging. Our BAT representatives will guide you through the transition and show you how you can help consumers to navigate. The colour coordination and intuitive navigation elements will help ease the transition. Flavour names will remain the same as on Vype to limit the disruption & ensure a smooth migration.

Will there be any product specification changes?

Yes, there will be changes to the EAN Barcodes, pack dimensions & master case make up. Again our BAT representative will help guide you through the transition.

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